As I walking around downtown Jeomchon last night, I saw this sign. Definitely not something you would see is the US. Apparently it is a skin lightening place (I have no idea how that works, but apparently that's a thing?) Although everyone in America is obsessed with being tan, people in Korea all consider light skin to be more beautiful (which figures, because they are all naturally born with the skin tone most Americans would love to have).
This idea of beauty is connected to the idea that only people with money could have light skin because they didn't have to work out in the fields. If you worked out in the fields, you would be in the sunlight and thus have darker skin. So, while people in America head to the tanning booths, Koreans apparently go to special places to get their skin lightened.
Go figure.
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